A certified general contractor based in Ocala, Florida, Restoration Specialists has deep expertise in restoring damaged properties after a disaster. Serving the local communities of Brooksville, Lake City, Lecanto, and others, Restoration Specialists offers a one-year guarantee on its work. According to business experts, offering a guarantee can bring many benefits to a business.
Some businesses may hesitate to offer a money-back guarantee, believing that this may motivate customers to ask for refunds. However, offering a guarantee can be a powerful sales asset, since it eliminates any risk associated with the customer doing business with the company. A guarantee can also be a clear competitive differentiator in a crowded marketplace. Moreover, a guarantee sends a message to buyers that the company has a strong commitment to delivering quality products or services, which helps build a positive perception in the buyers’ minds.
Establishing a strong, clear guarantee and promoting it through advertising and marketing literature can be an effective business development strategy. Often, when selecting between competing service providers who have comparable qualifications, purchasers will prefer doing business with the company offering a guarantee.